{"id":91,"date":"2024-02-15T13:29:52","date_gmt":"2024-02-15T13:29:52","guid":{"rendered":"https:\/\/karan.in.rs\/blog\/?p=91"},"modified":"2026-01-04T12:15:01","modified_gmt":"2026-01-04T12:15:01","slug":"lep-ili-koristan-sajt-pitanje-je-sad-zamke-web-dizajna","status":"publish","type":"post","link":"https:\/\/karan.in.rs\/blog\/lep-ili-koristan-sajt-pitanje-je-sad-zamke-web-dizajna\/","title":{"rendered":"Lep ili koristan sajt pitanje je sad? &#8211; Zamke web dizajna"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Lep ili koristan sajt<\/strong>, \u0161ta je va\u0161 izbor? Pitanje koje zaslu\u017euje da se postavi <strong>na po\u010detku<\/strong> svake pri\u010de o<a href=\"https:\/\/karan.in.rs\/izrada-web-sajta.html\" target=\"_blank\" rel=\"noreferrer noopener\"> gradnji novog sajta<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktan odgovor, kojem od ova dva izbora dajete prednost, <strong>odre\u0111uje<\/strong> kompletan <strong>tok<\/strong> <strong>razvoja<\/strong> va\u0161eg veb mesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ho\u0107ete OBA \u2013 naravno.<\/strong> Zgodna dosetka. Ho\u0107u sad i ho\u0107u sve, \u0161to bi rekli Partibrejkersi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>U praksi<\/strong> je sre\u0107om mogu\u0107e <strong>\u010desto<\/strong> zadovoljiti oba kriterijuma, ali <strong>na\u017ealost ne uvek<\/strong>. U tim situacijama <strong>primat<\/strong> dobija ili izgled ili va\u017ena funkcionalnost, uloga ili osobina. Ovo su samo neki od naj\u010de\u0161\u0107ih kandidata:<\/p>\n\n\n\n<ul class=\"wp-block-list spisak has-medium-font-size\">\n<li class=\"spisak has-medium-font-size\">Obi\u010dno prioritet dajemo dobrom<strong> korisni\u010dkom iskustvu<\/strong>, lak\u0161em i intuitivnijem snala\u017eenju posetioca sajta. Dobra <strong>navigacija<\/strong>, <strong>\u010ditljivost<\/strong> i laka <strong>preglednost<\/strong>, <strong>nepretrpananost<\/strong> suvi\u0161nim detaljima koji odvla\u010de pa\u017enju, <strong>brzina u\u010ditavanja<\/strong>&#8230;<br> Svi smo mi, kao korisnici weba, svesni ovih vrednosti, pogotovo onda kada one nedostaju. <\/li>\n\n\n\n<li> <strong>Prodajni levak<\/strong>, ili <strong>&#8222;korisni\u010dko putovanje<\/strong>&#8220; kod prodajnih sajtova, obi\u010dno je bez konkurencije po pitanju va\u017enosti. Ovo je ve\u0107 pitanje za neki drugi post ili pre nekoliko njih u budu\u0107nosti, nadam se skorijoj.<\/li>\n\n\n\n<li><strong>Optimizacija za pretra\u017eiva\u010de<\/strong> &#8211; <strong>SEO<\/strong>, nezaobilazan je faktor u svakoj web pri\u010di. Veoma va\u017ena \u010dak i ako ve\u0107ina va\u0161ih poseta dolazi sa pla\u0107enog ogla\u0161avanja, dru\u0161tvenih mre\u017ea ili drugih sajtova. Ovo je <strong>najva\u017enija<\/strong> stavka ako je <strong>pretraga<\/strong> <strong>glavni izvor<\/strong> va\u0161eg saobra\u0107aja.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-87bd868b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/karan.in.rs\/blog\/wp-content\/uploads\/2024\/02\/prodaje-uporan.webp\" alt=\"Lep ili koristan sajt, \u0161ta je va\u0161 izbor?\" class=\"uag-image-184\" width=\"1080\" height=\"1080\" title=\"\" loading=\"lazy\" role=\"img\" \/><figcaption class=\"uagb-image-caption\">Lep ili koristan sajt, \u0161ta je va\u0161 izbor?<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lep ili koristan sajt &#8211; mora imati sadr\u017eaj<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/karan.in.rs\/blog\/kljucne-reci-izbor-uloga-i-znacaj\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klju\u010dne re\u010di<\/a> ili fraze<\/strong>, osnov su za fino tkanje, sadr\u017eaja, koje rade <em>content writer<\/em>-i ili <em>copywriter<\/em>-i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prvi su pisci <strong>vrednog<\/strong>, <strong>zanimljivog<\/strong> i <strong>korisnog<\/strong> sadr\u017eaja za posetioce, razloga za posetu va\u0161em web mestu. Ovi drugi stvaranjem dobrog <strong>prodajnog sadr\u017eaja<\/strong> rade mo\u017eda i najva\u017eniji posao od svih do sada pominjanih. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obe vrste sadr\u017eaja, samo ako su zaista dobre, predstavljaju marketin\u0161ki<strong> &#8222;magnet&#8220;<\/strong> za va\u0161u <strong>ciljnu grupu<\/strong> i vredan temelj va\u0161eg poslovanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klju\u010dne re\u010di jesu <strong>osnov oko koga se gradi tekst<\/strong>, ali je va\u017ena njihova <strong>uloga<\/strong> i u <strong><a href=\"https:\/\/fotozaweb.in.rs\/fotografija-za-web-izbor-priprema-optimizacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">grafi\u010dkim sadr\u017eajima<\/a>, internim i eksternim linkovima, podnaslovima, metatagovima&#8230;<\/strong> Sve su ovo va\u017ene stavke za dobar SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Istra\u017eivanje klju\u010dnih re\u010di<\/strong>, odabir &#8222;pravih&#8220; za na\u0161 posao i dobro pozicioniranje na pretra\u017eiva\u010dima (Googl pre svih). Ovo bi mogao biti dobar <strong>slede\u0107i korak<\/strong> posle po\u010detnog pitanja: <strong>Lep ili koristan sajt<\/strong>, \u0161ta je va\u0161 izbor?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Umesto zaklju\u010dka: <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kao i na svako pitanje o <strong>ukusima<\/strong>, <strong>prioritetima<\/strong> i <strong>vrednostima<\/strong>, mudro je ostaviti slobodu i pravo izbora.<strong> Va\u0161 odgovor i va\u0161 izbor prioriteta, napravite sami na vlastitom sajtu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odgovor na ovo pitanje pored li\u010dnih afiniteta veoma \u0107e zavisti i od <strong>profesije<\/strong>, odnosno <strong>uloge<\/strong> i <strong>pozicije<\/strong> u timu koji razvija neki projekat. Kao i obi\u010dno ima\u0107emo podele i <strong>&#8222;tabore&#8220;<\/strong> dizajnera protiv programera ili marketinga nasuprot prodaje&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nemojte dozvolite da mi\u0161ljenje bilo kog od njih, uti\u010de presudno na va\u0161 izbor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lep ili koristan sajt, \u0161ta je va\u0161 izbor? Pitanje koje zaslu\u017euje da se postavi na po\u010detku svake pri\u010de o gradnji novog sajta.<br \/>\nHo\u0107ete OBA \u2013 naravno. Zgodna dosetka&#8230;<\/p>\n","protected":false},"author":2,"featured_media":182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-dizajn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lep ili koristan sajt pitanje je sad? - Zamke web dizajna - Karan.in.rs - blog<\/title>\n<meta name=\"description\" content=\"Lep ili koristan sajt, \u0161ta je va\u0161 izbor? 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